Product Design
Artificial Intelligence
Streaming Platform
MY ROLE
UX Designer
UI Designer
IxD Designer
TEAM
Just me
TIMELINE
v4.1 (4 weeks)
v3 (4 weeks)
v2 (2 weeks)
v1 (1 weeks)
TOOLS
Figma
Adobe CC (XD, PS, AI, AE)
Whimsical
Maze
PROJECT OVERVIEW
Phoenix is an innovative streaming platform designed to enhance content discovery and user experience through AI-powered personalization. The project addresses common challenges users face on streaming platforms, such as:
Difficulty finding specific content amidst a vast library
Lack of social interaction features
Absence of ratings to guide viewing decisions
Limited access to content in preferred languages
PROBLEM STATEMENT
Existing streaming platforms leave users frustrated by their inability to easily find relevant content or connect meaningfully with others. They struggle with overwhelming content libraries, lack of social features, and limited language accessibility. These challenges not only hinder user satisfaction but also fail to meet the evolving expectations for personalized and connected entertainment.
SOLUTION
Phoenix redefines how users engage with streaming platforms by introducing:
AI-Powered Search: Users can search for content using natural language descriptions, such as a scene they recall or specific themes.
Multi-Language Accessibility: AI-generated audio and subtitles let users watch content in any language they choose.
Social Features: Users can recommend shows and movies to followers, fostering community interaction.
Cross-Platform Integration: Users can discover content across other streaming platforms with direct links, simplifying decision-making.
Interactive Shopping: A creative “Shop the Scene” feature allows users to pause videos and purchase on-screen wearables seamlessly.
Rest coming soon…